Gen Z manages their money online, these three apps are made just for them TL;DR
Young Europeans are tech-dependent, and this applies to how they manage their money, too. Here
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A new Gen Z microtrend seems to pop up daily, leaving many marketers scrambling to jump on board or even decipher it. But before you even wrestle with a #CoastalGrandma vibe shift, you need to understand the common Gen Z values and behaviors behind the microtrends.
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