NEW GEN Z 101: Unlock & Outlast Microtrends

WE Sustainability Report

Mar 14 2022

Young Europeans are feeling the climate anxiety, and many are worried that it’s too late to reverse the eco damage. But that doesn’t mean they’ve given up—or that brands can. Our sustainability report digs into young Europeans’ overwhelming worry about climate change, and how they want brands to help combat this issue through the products they produce and the messages they preach.

Download the full report for insights on:

  • Young Europeans’ climate change concerns
  • What young Europeans want brands to do to help them be sustainable
  • The responsibility brands have to be eco advocates

Report length:11 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in February 2022

Additional survey content for Pro users: What young people have changed about their lives to fight climate change, eco-friendly products they have bought or are interested in buying, and how often young people worry about climate change.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent

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