Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.
Trend reports guide you through the major cultural shifts these generations are fueling.
Special reports are expert explorations on current event topics and brand affinity.
Gen Z 101: Gen Z vs. Millennials
There are lots of misconceptions and misunderstandings surrounding Gen Z, as brands str...
Celebrities and Influencers Report
YPulse has tracked the changing definition of fame for some time, and watched as Gen Z ...
WE Experiences Report
While the pandemic put IRL events on hold, it also expanded the capabilities of virtual...
The pandemic expanded young people’s definition of “experience” as virtual experiences ...
WE Health, Drugs and Risky Behavior Report
Young Europeans are focused on their health, whether that’s eating healthy, taking care...
Fits For The Feed Trend Report
From #cottagecore to #pearlcore, hashtags seem to rule the fashion conversation, and tr...
Health, Drugs and Risky Behavior Report
In the wake of the pandemic, young consumers have put renewed focus on their health and...
WE Fitness Report
Earlier this year, young Europeans told YPulse that they were committed to improving th...
Gen Z and Brands Special Report
Gen Z is continuing to age into their financial power and any brand that wants to last ...
WE Mass Merch Mentality Trend Report
It might be assumed that big box shopping behaviors just wouldn’t be impacting young co...
At the beginning of 2022, Gen Z and Millennials told YPulse that they were committed to...
WE Fintech Report
Gen Z and Millennials expect tech to be integrated with every aspect of their lives—and...