NEW GEN Z 101: Unlock & Outlast Microtrends


Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

North America
Gen Z 101: Gen Z vs. Millennials
There are lots of misconceptions and misunderstandings surrounding Gen Z, as brands str...
North America
Celebrities and Influencers Report
YPulse has tracked the changing definition of fame for some time, and watched as Gen Z ...
Western Europe
WE Experiences Report
While the pandemic put IRL events on hold, it also expanded the capabilities of virtual...
North America
Experiences Report
The pandemic expanded young people’s definition of “experience” as virtual experiences ...
Western Europe
WE Health, Drugs and Risky Behavior Report
Young Europeans are focused on their health, whether that’s eating healthy, taking care...
North America
Fits For The Feed Trend Report
From #cottagecore to #pearlcore, hashtags seem to rule the fashion conversation, and tr...
North America
Health, Drugs and Risky Behavior Report
In the wake of the pandemic, young consumers have put renewed focus on their health and...
Western Europe
WE Fitness Report
Earlier this year, young Europeans told YPulse that they were committed to improving th...
North America
Gen Z and Brands Special Report
Gen Z is continuing to age into their financial power and any brand that wants to last ...
Western Europe
WE Mass Merch Mentality Trend Report
It might be assumed that big box shopping behaviors just wouldn’t be impacting young co...
North America
Fitness Report
At the beginning of 2022, Gen Z and Millennials told YPulse that they were committed to...
Western Europe
WE Fintech Report
Gen Z and Millennials expect tech to be integrated with every aspect of their lives—and...