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A daily dose of stats, news, and insights to keep up with Gen Z and Millennial consumers.
North America
Little Miss Top of The Viral List
TL;DR
Viral memes are easy for brands to take part in, but only if it’s do...
North America
3 Financial Apps Helping Gen Z Manage Their Money
Gen Z manages their money online, these three apps are made just for them
TL...
Western Europe
3 Stats Show How Fintech is Shaping Young Europeans’ Finances
Young Europeans are tech-dependent, and this applies to how they manage their money...
North America
Gen Alpha is Already Influencing Their Parents’ Shopping Decisions
We asked Millennial parents what influences what they purchase for their kids and f...
North America
Social Media Is Gen Z and Millennials’ Favorite Place to Get Style Inspo
These are the top 11 places Gen Z and Millennials are finding style inspi...
Western Europe
3 Wellness Trends Young Europeans Are Interested In Trying Now
Young Europeans tell YPulse they want to improve their wellness. Here are three tre...
North America
3 Movements and Activist Groups Started by Gen Z, for Gen Z
Digital Activism Has Turned Into These Non-Profits Taking on Gen Z’s Biggest Causes...
North America
Losing Lofi Girl, Bangs with Benefits, and BeReal on The Viral List
TL;DR
False copyright claims got YouTube’s beloved Lofi Girl tak...
North America
Gen Z Is More Interested In These Fashion Trends Than Millennials
What fashion trends is Gen Z more into than Millennials? YPulse’s trend research du...
Western Europe
2 Charts Show That Young Europeans Want International Entertainment
Young Europeans consider themselves citizens of the world. So what do they want to ...
North America
Gen Z and Millennials Are Bringing New Styles, Inspo, and Rules to Weddings This Year
It’s the biggest year for weddings, and Gen Z & Millennials are bringing these ...
North America
These Are Gen Z & Millennials’ Favorite Places to Shop, Online or Off
This list proves Gen Z & Millennials don’t just shop mass merch becau...
