NEW GEN Z 101: Unlock & Outlast Microtrends
The YPulse youth intelligence platform powers strategic thinking on Gen Z and Millennials across marketing, innovation, human resources, and more.
YPulse brings the voice of young consumers to brands. We talk to over 300,000 13-39-year-olds annually, and share our insights and data through:
Not only do you need to know what’s happening, you need to know why it’s happening, and how to leverage it. Drawing from our exclusive research on Gen Z and Millennials, our experts figure out what it all means for you, explain the “why” behind the “what,” and help you stay inspired with daily insights on youth.
Weekly behavioral reports inform you on everything you need to know about young consumers in multiple regions, from what they’re buying and watching to their views on marketing, tech, and more. These quick-read reports synthesize hand-picked, illuminating data points from our surveys and give you actionable takeaways on how to reach Gen Z and Millennials today.
YPulse’s exclusive brand tracker interviews over 200,000 13-39-year-olds around the world annually across 20 youth-centric diagnostics, including which brands they think are cool, reflect who they are, are talked about, and more. These measures provide a snapshot of how your brand is perceived in the minds of young consumers. Explore the data on your brands’ performance, and understand what brands are winning with Gen Z and Millennials, and why.
We talk to over 300,000 13-39-year-olds annually about behaviors, trends, and brands in the United States, Canada, United Kingdom, France, Germany, Italy, and Spain.