Make smarter decisions with the best youth intelligence.

The YPulse youth intelligence platform powers strategic thinking on Gen Z and Millennials across marketing, innovation, human resources, and more.

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HOW IT WORKS

Get Everything You Need to Understand Youth Right Now

YPulse brings the voice of young consumers to brands. We talk to over 300,000 13-39-year-olds annually, and share our insights and data through:

Articles

Not only do you need to know what’s happening, you need to know why it’s happening, and how to leverage it. Drawing from our exclusive research on Gen Z and Millennials, our experts figure out what it all means for you, explain the “why” behind the “what,” and help you stay inspired with daily insights on youth.

Behavioral Reports

Weekly behavioral reports inform you on everything you need to know about young consumers in multiple regions, from what they’re buying and watching to their views on marketing, tech, and more. These quick-read reports synthesize hand-picked, illuminating data points from our surveys and give you actionable takeaways on how to reach Gen Z and Millennials today.

Trend Reports

Every month, we take a deeper dive into the trends fueled by and impacting young consumers, and why they matter to brands. With an exclusive survey dedicated to exploring every trend in-depth, trend reports dig into the biggest cultural shifts occurring today—with the data to back them up. Be informed by the insights and statistics, inspired by the examples, and guided by takeaways for you.

Brand Tracking

YPulse’s exclusive brand tracker interviews over 200,000 13-39-year-olds around the world annually across 20 youth-centric diagnostics, including which brands they think are cool, reflect who they are, are talked about, and more. These measures provide a snapshot of how your brand is perceived in the minds of young consumers. Explore the data on your brands’ performance, and understand what brands are winning with Gen Z and Millennials, and why.

Data Access

Get hands-on with the data that can shape your brand’s future with young consumers. Easily navigate through every trend, behavioral, and brand tracking statistic YPulse has ever collected. Our data dashboards give you the access to the stats that answer all your youth questions, and the ability to filter for any demo that you need to understand, compare key stats across vital subgroups, and more.

"YPulse gives me the snippets of knowledge I need. It's like having a whole research team."

"The learnings from our [YPulse business account] directly led to each of the business opportunities tested being moved forward."

Why Do Brands Trust YPulse?

We are constantly talking to young people.

We talk to over 300,000 13-39-year-olds annually about behaviors, trends, and brands in the United States, Canada, United Kingdom, France, Germany, Italy, and Spain.

We provide more youth research than anyone.

We publish over 400 articles, 100 reports, 100 videos and millions of data points on Gen Z and Millennials annually, decoding youth behavior into valuable insights.

Youth insights that go way beyond data points.

Our team of youth experts deliver youth insights beyond the data, providing more insight on the next generations than anyone—and helping you understand what trends mean for you with the examples and takeaways that make them actionable.

We help you see beyond the "youth" monolith.

Get data and insights into specific subsets of youth, including: Gen Z, Millennials, students, parents, LGBTQ+, BIPOC, and more.

A YOUTH SOLUTION FOR EVERYONE

Organizations of all sizes can tap into YPulse.

Daily Intelligence

ARTICLES ONLY

Spark your thinking with the latest youth news and insights, written and curated by our experts, and powered by YPulse research.

INCLUDES:

Prime

ARTICLES + REPORTS

Discover key trends and behaviors of today’s young consumers. From vital stats on their everyday behavior to in-depth looks at the trends they’re fueling, get access to the insights that will help your brand engage.

INCLUDES EVERYTHING IN DAILY INTELLIGENCE AND:

Pro

ARTICLES + REPORTS + DATA

Access every data point and insight that YPulse has to offer. From tracking your brand’s performance against key competitors to keeping completely on top of the trends that young consumers are fueling.