Gen Z 101: Gen Z vs. Millennials

There are lots of misconceptions and misunderstandings surrounding Gen Z, as brands struggle to understand how they might be different from their Millennial counterparts. YPulse is here to set the record straight…

YPulse’s Gen Z 101: Gen Z vs. Millennials report digs into the defining characteristics of Gen Z, how they differ from Millennials, and how they want your brand to communicate with them.

Click here to listen to Chief Content Officer MaryLeigh Bliss walk you through this report.

Download the full report for insights on:

• How the time period and events during their upbringing influenced who they are now, and how it differs from Millennials
• How Gen Z describes their generation and key demographic insight about the gen
• What Gen Z is advocating for and what they expect from brands
• Social media’s influence on their lives & what the future may look like for brands

Report length: 22 pages

Based on YPulse’s syndicated youth brand tracker data, and YPulse surveys of 1450 13-39-year-olds in North America