NEW GEN Z 101: Unlock & Outlast Microtrends

Plans built for companies of
all sizes.

Pricing is per region*

North America Region: United States, Canada
Western Europe Region: United Kingdom, France, Germany, Italy, Spain
Asia Pacific Region: Coming in 2023

Daily

$199 monthly

Articles Only

For leaders new to the Gen Z and Millennial space or just looking for a general understanding of youth culture.

Single-seat

Daily articles and insights on Gen Z and Millennial consumers

Newsfeeds curated by YPulse youth experts

Daily and weekly insights newsletters

Prime

Starts at $17,999 annually

Articles + Reports

For leaders that want to fully understand the latest youth trends and behaviors.

Enterprise access

Trend, behavioral, and special edition reports

Premium trend webinars

Premium daily and weekly insights newsletters

Dedicated customer success manager

Pro

Starts at $29,999 annually

Articles + Reports + Data

For data-centric leaders that want to make decisions based on the big picture insights about young people and the granular data points behind them.

All Prime features +

The youth brand tracker (400+ brands in North America; 1000+ brands in Western Europe), featuring easy-to-use Tableau dashboards

Add brands of your choice to the brand tracker

Behavioral data

Trend data

Enterprise pricing is based on company size.

Every employee gets access to the YPulse platform.

Prime

1-499 employees | $17,999

500-999 employees | $24,999

1,000-4,999 employees | $29,999

5,000-9,999 employees | $34,999

10,000-14,999 employees | $59,999

15,000+ employees | Contact Us

Pro

1-499 employees | $29,999

500-999 employees | $42,999

1,000-4,999 employees | $59,999

5,000-9,999 employees | $69,999

10,000-14,999 employees | $114,999

15,000+ employees | Contact Us

Compare plan features

Feature

Daily

Prime

Pro

Single User

Daily and weekly insights newsletters

Prime and Pro exclusive newsletters

Daily articles and archives

Enterprise access

Behavioral reports

Trend reports

Special edition reports

Premium trend webinars

Discounted PULSE on-demand research credit pricing

Designated customer success manager

Brand tracker

Behavioral data

Trend data

Add brands of your choice to the
brand tracker

Feature

Free

Prime

Pro

Single User

Daily and weekly
insights newsletters

Prime and Pro Exclusive Newsletters

Article access

Limited

Enterprise access

Behavioral report access

Trend report access

Special edition report access

Premium trend
webinars

Discounted PULSE on-demand research credit pricing

Designated customer success manager

Brand tracker access

Behavioral data
access

Trend data access

Add brands of your choice to the
brand tracker