NEW GEN Z 101: Unlock & Outlast Microtrends
Mar 28 2022
Whether through ad-blockers, ad-free entertainment, or the skip button, they know how to avoid any marketing they don’t want to see—and that means brands need to get clever to reach them. YPulse’s WE Ad / Marketing Effectiveness report digs into where brands should be advertising, what type of marketing young people are open to seeing, and what they want to see more of in brand advertisements.
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Report length: 12 pages
Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in February & March 2022
Additional survey content for Pro users: How young Europeans feel about different types of marketing, how many are paying for an ad-free version of a streaming service, and how many have bought something with a branded logo on it
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent