NEW GEN Z 101: Unlock & Outlast Microtrends

WE Ad/Marketing Effectiveness

Mar 28 2022

Whether through ad-blockers, ad-free entertainment, or the skip button, they know how to avoid any marketing they don’t want to see—and that means brands need to get clever to reach them. YPulse’s WE Ad / Marketing Effectiveness report digs into where brands should be advertising, what type of marketing young people are open to seeing, and what they want to see more of in brand advertisements.

Download the full report for insights on:

  • The social media platforms Gen Z and Millennials are seeing ads on that make them want to buy
  • Why brands should make their ads entertaining—and how
  • The demographic most open to social media advertising

Report length: 12 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in February & March 2022

Additional survey content for Pro users: How young Europeans feel about different types of marketing, how many are paying for an ad-free version of a streaming service, and how many have bought something with a branded logo on it

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent

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