NEW GEN Z 101: Unlock & Outlast Microtrends
Expertly curated data and insights on Gen Z and Millennials
All YPulse survey results are housed in the interactive dashboards below, and each allows you to customize the data to match the demographics of your target audience, compare key stats across vital subgroups, visualize trends over time, and more.
Analyze the ongoing measurement of young consumers’ brand affinity to 1,000+ brands in North America and Western Europe, across 20 youth-specific diagnostics.
Get started with tutorial videos, support articles, and FAQs to best leverage the YPulse Pro Data.
Watch this introductory overview of the YPulse Brand Tracker, the survey methodology & data, the brands & metrics tracked, and outline of the dashboard views.
Learn more about the YPulse brand tracking metrics of Mindshare, Net Purchase Intent, Purchase Intent Likelihood, and YScore+ (and the 20 individual diagnostic measures).
Whether you’re in customization or exploration mode, we’re sharing some of our best ways to use and integrate the Behavioral and Tend Data Dashboards into your regular YPulse workflow.
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