NEW GEN Z 101: Unlock & Outlast Microtrends

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YPulse Pro Data

Expertly curated data and insights on Gen Z and Millennials

All YPulse survey results are housed in the interactive dashboards below, and each allows you to customize the data to match the demographics of your target audience, compare key stats across vital subgroups, visualize trends over time, and more.

Brand Tracker

Analyze the ongoing measurement of young consumers’ brand affinity to 1,000+ brands in North America and Western Europe, across 20 youth-specific diagnostics.

Brand Snapshot

View how any brand is performing amongst young consumers.

Score Comparison

Create comparisons across brands, demographics, and industries for all brand metrics.

Performance Drivers

Discover which diagnostics are key to driving purchase intent and loyalty for your brand(s).

Brand Alignment

Explore how brands are aligned for strategic partnership opportunities.

CSR Analysis

Investigate the influence of corporate social responsibility performance on purchase intent.

Media Consumption

Analyze where young consumers are being influenced and how to reach them.

Employer
NEW

Find out which companies young consumers are most excited to work for.

Quick Data Export

Quickly download any data as far back as 2018.

Tracked Brands

See the full list of brands we’re currently tracking.

Brand Data Help Material

Behavioral Data

Explore ongoing survey results behind all Behavioral Reports to reveal the behaviors and views shaping young peoples’ daily lives, from shopping, to tech use, to lifestyle and beyond.

Behavioral

Access and customize year-over-year survey data behind our Behavioral Reports.

Trend Data

Dive into the data behind all Trend Reports, which detail the major cultural shifts that young consumers are fueling, and the deeper changing views impacting brands.

Trend

Access and customize all survey data behind our Trend Reports.

Behavioral & Trend Data Help Material

Getting Started with Pro Data

Get started with tutorial videos, support articles, and FAQs to best leverage the YPulse Pro Data.

YPulse Brand
Tracker 101

Watch this introductory overview of the YPulse Brand Tracker, the survey methodology & data, the brands & metrics tracked, and outline of the dashboard views.

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Understanding the Brand Measures

Learn more about the YPulse brand tracking metrics of Mindshare, Net Purchase Intent, Purchase Intent Likelihood, and YScore+ (and the 20 individual diagnostic measures).

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Best Ways to Leverage the Survey Data Dashboards

Whether you’re in customization or exploration mode, we’re sharing some of our best ways to use and integrate the Behavioral and Tend Data Dashboards into your regular YPulse workflow.

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