NEW GEN Z 101: Unlock & Outlast Microtrends

WE New Content Creators Trend Report

Feb 28 2022

The majority of young Europeans are creating content for an audience—and that means almost all Gen Z and Millennials are influencers in their own right. While their audiences may be ”nano” compared to big names, their potential to influence their followers should not be overlooked, nor should their eagerness to work with brands.

YPulse’s new research is a guide to these next-gen creators: who they are, what and why they’re posting, how they feel about working with brands, and what the future of creator collabs looks like in the era of the nano-influencer.

Download the full report for insights on: 

  • The type of content these creators are making and the platforms they are posting it on
  • How creating content for social media makes them feel, both mentally and creatively
  • Their view on social media as a valid career opportunity, and how they want brands to approach them
  • Their eagerness to work with brands, and what they expect in return

Report length: 42 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded December 2021

Additional survey content for Pro users: How young people describe themselves, what they use to edit their photos & how they edit their physical appearance, and their favorite app to post content on.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent

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