Gen Z and Millennials’ favorite beauty hacks are not as innovative as they seem. #BeautyHack on TikTok currently has over 3.2 billion views and many of the videos featured under the hashtag involve various techniques that are presented as new and innovative, but oftentimes are old tricks of the trade that influencers take from longstanding cultural practices. #Slugging (currently at 340.6 million views) which involves lathering a thick layer of Vaseline on the face to lock in skincare products is dominating the app’s skincare subculture, #SkinTok; but viewers don’t realize that the hack originally comes from Black culture and beauty routines known as “greasing up.” Meanwhile, last year’s sculpting trend involving a gua sha and this year’s rice-water hack for hair health both stem from Asian beauty knowledge that dates back to the early 13th century. YPulse’s research shows how BIPOC young consumers are driving the skincare industry: they want to see more diverse “Skinfluencers” online and they value giving credit where credit is due. (Mashable)
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