NEW GEN Z 101: Unlock & Outlast Microtrends

Who is YPulse?

YPulse is the leading authority on Gen Z and Millennials: today’s tweens, teens, college students, young adults, and young parents. Our subscription-based syndicated research content provides companies and organizations strategic insight on how to reach the next generation. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give clients a 360-degree view of what it’s like to be a young consumer in America today.

YPulse by the Numbers


Data Points

We interview hundreds of youth consumers each day (over 250,000 annually!) to bring the most powerful and timely data to our subscribers.


Articles, Reports,
& Webinars

All of the data is analyzed and shared across accessible and timely deliverables every day. You’re never starved for the latest youth insights.



We’ve specialized exclusively on youth for decades. No one understands young consumers as deeply as YPulse.

Although we serve subscribers all over the world, you can find the YPulse team here...

An established and trusted organization for over

17 Years

Let's Talk

We're looking forward to talking soon.